Knowing your "WHY" is so important.   Why did you start your business in the first place?  Why are you doing what you do?

1. Reflect on Your Passions

• Ask yourself: What activities or topics light you up?

2. Identify Problems You Want to Solve

• Think about challenges in your industry or community that resonate with you.

3. Revisit Your Personal Journey

• Consider what led you to where you are today. What struggles or triumphs shaped your perspective?

4. Think About Who You Want to Serve

• Who is your ideal audience, and how do you want to impact their lives?

5. Ask "Why" 5 Times

• Start with a broad question, like “Why did I start this business?” Keep asking “why” until you reach a deeper purpose.

6. Explore What Makes You Emotional

• Pay attention to what makes you feel strongly—joy, frustration, or even anger.

7. Align with Your Values

• List your top values (e.g., creativity, independence, integrity) and consider how your business reflects them.

8. Seek Feedback

• Ask friends, family, or clients: “What impact do you see me making?” Sometimes others can articulate your purpose better than you can.

9. Visualize Your Legacy

• Imagine looking back at your business in 10 or 20 years. What do you hope to have accomplished?

10. Write a Personal Mission Statement

• Draft a simple statement that captures your purpose. Use this formula:
  • I want to [action] so that [impact].

Your “why” doesn’t have to be perfect or final. It evolves with you and your business. Take the time to revisit and refine it regularly!

-Amy